Introduction to Strategic Product Design

Instructors:
Mr Telaak Gary (Gary.Telaak@AUDI.DE)

Credit allocation:
30 Hours, 6 Credits
Course assessment:
50% Exam & 50% Coursework
Lectures: 19-20/10/2019, 09-10/11/2019
Exams: 13/12/2019

Coursework: 10/12/2019

Re-sit: To be announced

New Product Development

Instructor:
Prof. Karalekas Dimitrios (dkara@webmail.unipi.gr)
Credit allocation: 30 Hours, 6 Credits
Course assessment: 50% Exam & 50% Coursework 
Schedule: http://www.ihu.edu.gr/schedule/
Lectures: 02-03/11/2019, 14-15/12/2019
Exams: 24/01/2020
Coursework: 17/01/2020
Re-sit: To be announced

Marketing Analysis and Brand Research Strategy

Instructors:
Dr. Mavragani Eleni (e.mavragani@ihu.edu.gr)
Ass. Prof. Indounas Kostis (indounas@aueb.gr)
Credit allocation: 30 Hours, 6 Credits
Course assessment: 70% Exam & 30% Coursework 
Schedule: http://www.ihu.edu.gr/schedule/ 
Lectures: 23-24/11/2019, 11-12/01/2020
Exams: 21/02/2020
Coursework: 14/02/2020
Re-sit: To be announced