Marketing Analysis and Brand Research Strategy

Instructor: Dr. Tsourela Maria
Credit allocation: 30 Hours, 6 Credits
Course assessment: 60% Exam & 40% Coursework
Schedule: https://www.ihu.edu.gr/schedule/

New Product Development

Instructor: Prof. Karalekas Dimitrios
Credit allocation: 30 Hours, 6 Credits
Course assessment: 50% Exam & 50% Coursework

Lectures: 14-15/11/2020, 19-20/12/2020

Exams: 12/02/2021

Coursework: 12/02/2021
Schedule: https://www.ihu.edu.gr/schedule/

Introduction to Strategic Product Design

Instructors: Mr. Fotiadis & Mr. Telaak
Credit allocation:
30 Hours, 6 Credits
Course assessment:
50% Exam & 50% Coursework
Lectures: 31/10-01/11/2020, 28-29/11/2020

Exams: 08/01/2021

Coursework: 08/01/2021
Schedule: https://www.ihu.edu.gr/schedule/