Marketing Analysis and Brand Research Strategy

Instructor:
Ass. Prof. Maria Tsourela
Credit allocation: 30 Hours, 6 Credits
Course assessment: 70% Exam & 30% Coursework
Schedule: http://www.ihu.edu.gr/schedule/
Lectures: 27-28/11/2021, 08-09/01/2022
Exams: 04/02/2022
Coursework: 25/02/2022
Re-sit: To be announced

New Product Development

Instructor:
Prof. Dimitrios Karalekas
Credit allocation: 30 Hours, 6 Credits
Course assessment: 50% Exam & 50% Coursework
Schedule: http://www.ihu.edu.gr/schedule/
Lectures: 06-07/11/2021, 18-19/12/2021
Exams: 21/01/2022
Coursework: 11/02/2022
Re-sit: To be announced

Introduction to Strategic Product Design

Instructor:
Mr. Gary Telaak, Mr. Sergios Fotiadis
Credit allocation:
30 Hours, 6 Credits
Course assessment:
50% Exam & 50% Coursework
Lectures: 23-24/10/2021, 13-14/11/2021
Exams: 17/12/2021
Coursework: 17/12/2021
Re-sit: To be announced