New Product Development

Instructor: Prof. Karalekas
Credit allocation: 30 Hours, 6 Credits
Course assessment:50% Exam & 50% Coursework
Schedule: https://www.ihu.edu.gr/schedule/

Ιntroduction to Strategic Product Design

Instructor:Sergios Fotiadis 
                   Gary Telaak, gtelaak@ihu.gr
Credit allocation: 30 Hours, 6 Credits
Course assessment:  50% Exam & 50% Coursework
Schedule: https://www.ihu.edu.gr/schedule/

Marketing Analysis & Brand Research Strategy

Instructor: Prof. Tsourela 
Credit allocation: 30 Hours, 6 Credits
Course assessment: 
Schedule: https://www.ihu.edu.gr/schedule/