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Practice A/B testing

Completion requirements

Practice on A/B Testing

You are organizing a Christmas' event to  (indirectly) promote your products/brand.

  1. Use beefree.io to design two different versions of your newsletter template (keep it as simple as possible, choose only one variation)
  2. Explain what you plan to measure and how (e.g through questionnaire, relational metrics, etc.)
  3. Make a newsletter scenario (monthly frequency, number/expected number of subscribers, purpose of the newsletters -informational, educational, promotional, etc., targeted/personalized content, etc. – Considering the personalized content, and boundaries).
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Last modified: Friday, 18 October 2024, 1:32 PM